Connected venue intelligence
Your venue is a sleeping giant.
Building data native sports organizations.
We build and run the data and AI infrastructure behind teams, leagues, venues, brands, and technology.
61,400Fans you can act on
one record per person
one record per person
Connect a source to resolve records into fans.
6.9signals per fan
78%known by 2+ systems
Point at a system to see what it contributes.
Illustrative model| Source | Raw records | Fans it adds that no other source had | Signals contributed |
|---|---|---|---|
| Ticketing | 50,000 | 39,900 | 4 |
| Marketing | 44,000 | 12,500 | 2 |
| CRM | 32,000 | 5,400 | 3 |
| Digital | 28,000 | 2,500 | 3 |
| Ecommerce | 20,000 | 1,100 | 2 |
| Resolved total | 174,000 | 61,400 | 6.9 per fan |
That one record is read by Marketing, Sales, Sponsorship, Advertising and Sixth Man.
Four pillars. One operating layer.
Connected fan intelligence
Each interaction should make the next one smarter.
Data science & artificial intelligence
From prediction to autonomous action.
Technology leadership
Your data & technology organization, without building one.
Your intelligence, activated automatically.
We build on the systems you already own.
Sixth Man™
The autonomous revenue teammate for sports.
Sixth Man interprets your intelligence layer, determines the next best action, and engages the fan—without waiting for a rep.
See how Sixth Man worksThe people who build it have run it.
Two decades across sports, technology, and analytics. Came from Big Ten Conference and Charles River Associates.
Nate Schnader
Chief Executive Officer
Data leader for sports properties. Came from Big Ten Conference, Chicago Fire, and Mather Economics.
Hart Zwingelberg
Chief Data Officer
Data engineer for sports properties. Came from Chicago Fire, with consulting experience across sports and technology.
Sean Kearns
Senior Data Engineer
Nolan Kruse
Senior Solutions Architect
Jenn Mohr
Senior Software Engineer
Brian Fell
Manager of Customer Success
Tell us what's fragmented.
Describe the problem and we will come back with how we would sequence the work.